Susan Stefaniak: How A Simple Insight Created Mayhem and the Mayhem It Created
CJ Callaways,
Building Allstate’s “Our Stand” campaign starring Dennis Haysbert would have been enough for many account directors. But not for Susan. She followed up the Allstate “Our Stand” campaign, which recently won a Gold Effie for Sustained Success, by leading the team that developed Allstate’s “Mayhem” campaign. An award-show favorite and pop-culture phenomenon, the fully integrated “Mayhem” campaign has continued Allstate’s successful bid to disrupt the category conversation, de-position competitors like GEICO and Progressive, and continue increasing call volumes year over year.
Susan is the senior vice president and account director at Leo Burnett. Yes, that Leo Burnett.